Living Well – SuperPaint by Sherwin Williams

To say the global pandemic has affected our everyday lives would be an understatement. Chances are you have made updates to your residence or are considering home improvement projects to support the activities that are now taking place inside the home. The interior design industry is paying attention and products are being introduced to support our new normal. In this series, Living Well, we will feature products and materials that support our lifestyles, health and well-being.

Today we introduce the aptly titled Living Well Collection of paint from Sherwin Williams. A special thank you to our Designer Account Executive – Katie Moses and Sherwin Williams for the use of their images and slides in this post!

Living Well Collection by Sherwin Williams

The Living Well collection is comprised of 540 neutral to mid-tone colors. If that is too many options for you, 132 inspiring hues have been curated into 11 color palettes to invite a sense of comfort and well-being in your home.

Living Well Collection by Sherwin Williams

The Living Well Collection is offered as part of their SuperPaint product line featuring 2 different technology options – Sanitizing Technology and Air Purifying Technology.

SuperPaint with Sanitizing Technology

This interior latex microbicidal paint is the first EPA-registered microbicidal and proven to kill 99.9% of E. coli, MRSA, and Staph on painted surfaces within two hours of exposure. If that wasn’t impressive enough, it continues to kill 90% of bacteria for up to four years, even after repeated contamination.

Interior latex paint with sanitizing technology

SuperPaint with Air Purifying Technology

This interior acrylic, zero VOC formula, contributes to better indoor air quality. Thanks to its innovative technology SuperPaint with Air Purifying Technology can actually reduce the VOC levels from other interior materials such as carpeting, cabinetry and fabrics. Want more good news? It is even effective on unwanted household odors!

Interior acrylic paint with air purification

As interior designers, we know the immediate impact a fresh coat of paint can make. The fact that it can now make a positive impact on our health and well-being is truly innovative!

2017 Color of the Year Forecasts

What a difference a year makes! Every year the leading paint companies release their color trend predictions for the upcoming year. Last year we saw a white from both Benjamin Moore and Sherwin Williams, a blush pink and purple from Pantone and an aloe green from PPG. While none were exactly the same they all had a light fresh quality about them. This year, all bets are off!



Greenery is described as “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.”


MODERN. CLASSIC. NEUTRALwood bark on a tree

Poised Taupe is an earthen brown combined with conservative grey and the result is a weathered, woodsy and complex neutral that celebrates the imperfections and authenticity of a well-lived life.



Benjamin Moore Creative Director, Ellen O’Neill, described Shadow as sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite.



Violet Verbena is a moody purple with a chameleon-like presence that adapts to surrounding environments and complements a variety of design aesthetics, from playful rooms to tranquil spaces.

We would love to know you thoughts on the 2017 color forecasts. Which do you love? How will you use it?

For inspiration on how to incorporate these colors in your interiors check out our 2017 Color Trends Board on Pinterest.

Sherwin Williams 2017 Color Forecast

Every year I look forward to Sherwin-Williams ColorMix, hosted in St. Louis, at KDR Designer Showroom. This event is the official unveiling of the projected color trends for the upcoming year. I was so inspired by the presentation I thought it would be fun to share the 4 palettes with you.


It’s among our most precious commodities: night. We’re craving a refuge from urban streetlights and glowing screens, space to turn our gaze inward and recharge the spirit. Mindful melancholy is fueling a new romanticism marked by medieval patterns, revived customs and bittersweet beauty. The Dutch masters knew the secret: dark hues set a dramatic stage for sensuous luster. This palette is rich with vine-ripened fruits, Nordic blues, moody neutrals and golden yellows.


Sustainable design and radical transparency are the new standards. As our daily transactions move further into the cloud, acquiring experiences is becoming preferable to buying more things. “Doing good” is the new looking good, and it’s taking the form of “voluntourism,” healing retreats and eco-travel. We’re in pursuit of an elusive ideal: a fair luxury. The roads of this journey are lined with arctic neutrals, blush rose and wild browns.


The virtual and the real are blurring in the form of seamless commerce and “office anywhere” collaboration. Impatient for social and political change, we’re reinventing ourselves first. Identity has never been more fluid. “You do you” is the mantra of a generation primed for self-expression, cheered on by their own #squad and tossing aside old categories. There’s a feisty energy to our present moment, arriving in fiery tones and vibrant, kimono colors.


Global immigration is redefining borderlands, national identity and our sense of coexistence. We’re all citizens of the world now. Brands are becoming more purpose-driven, communities more connected. Design is adapting to more diverse populations. Overconsumption is, well, over. We’re more likely to invest in the best we can afford — crafted and customized — and then keep it forever. Global consciousness is a mural painted in earthy mustards, ocean blues, corals and mud.

Visit Srote & Co on Pinterest to view our boards dedicated to each palette.

The New Neutral

Over the past year or so, it seems like dark green interiors have been popping up left and right and the hue shows no signs of slowing down. It is one of the top design trends predicted for 2017. Think of it as the “new navy.”

This moody color works well with both traditional and modern decor. Working as a dramatic neutral it really pairs well with almost ANY color.  However, it truly shines when paired with other neutrals.  Add in beautiful wood tones, camel leather, natural linens and warm brass tones for a winning combination.

This is certainly a color you need to test out before making a final selection. As you should always do, purchase a few sample colors and paint large squares on each wall of the room. Live with it for a couple days and take note of how the color looks throughout the day. Different lighting conditions will greatly affect how the color reads in your home. For a more reserved take on the trend, paint a piece of furniture or add a pop of the color using a piece of art or pillow!

So what is your take on this color? Love it? Hate it? Sound off in the comments!